Master’s in Mass Communications

Study New Media in Silicon Valley

Whether you wish to pursue a career in advertising, journalism, public relations or a related communications field, studying at San José State University will combine attention to established principles with hands-on experience. You will work in multimedia teams to produce media products for the variety of platforms used in the communications industry.

Our program offers a research track leading to a thesis and a professional track leading to a multimedia project. Courses in both tracks are taught mostly in the evening to accommodate students holding daytime jobs. Those who are able to study full time may finish in three semesters if they arrive with some multimedia skills. Those who have few multimedia skills may be required to take an extra course to bring them up to speed.

The Graduate School of San Jose State University administers the application process. If after reading these pages you have questions about the graduate program in Mass Communications, contact Dr. Matt Cabot at .

We hope you can join us as we explore the future of media in Silicon Valley. Thank you for your interest.

Graduate Program Learning Outcomes

The overall goal of the SJSU Journalism School graduate program is to prepare students to lead media teams into the brave new future.  

Graduates of our Master’s Program ‐ (Plan A) Thesis Track.  
  • Understand and apply the theories, values, and laws that drive and define the diversity of mass communications in the globally oriented 21st century.
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
  • Demonstrate the ability to bring value to communications companies and/or the academy through the production of a rigorous thesis that advances current knowledge.  
Graduates of our Master’s Program ‐ (Plan B) Project Track.  
  • Understand and apply the theories, values, and laws that drive and define the diversity of mass communications in the globally oriented 21st century.
  • Demonstrate a basic familiarity with current platforms and tools used by media professionals.
  • Demonstrate mastery of one tool set.
  • Demonstrate the ability to take the lead in the production of a media product meeting professional standards in one of these fields: Advertising, Journalism, or Public Relations.

Matt Cabot is the coordinator of the graduate programs.

Office: DBH 212
Office Hours: MW 9:30am - 10:30am, T 12:30pm - 1:30pm and by appt (& email, chat Skype, etc).
E-mail:
Phone: (408) 924-3273

Associate Professor of Public Relations • Public Relations Coordinator • CASA International Studies Coordinator
Graduate coordinator since 2011. Chaired the Graduate Committee as it revamped the curriculum to increase our focus on new media. Member of the college RTP committee since 2012; chair of committee since 2013. In this millennium he has published 10 articles in refereed journals, one chapter in a book with a university press, and numerous non‐refereed reviews and articles.