Advertising

JMC Advertising Program

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.

Dwight, Bentel and Hall

The communications industry changes rapidly and has become closely integrated. The School of Journalism and Mass Communications has successfully developed a progressive 21st century advertising curriculum by developing an Advertising and Public Relations agency, Dwight, Bentel and Hall, purely for students. This agency gives the competitive advantage to students who are willing to do what it takes to make it in the advertising industry.

The first of its kind on the West Coast, Dwight, Bentel and Hall is an on campus advertising and public relations agency committed to training students for the real life rigors of these uber-competitive and demanding fields.

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Degree Requirements

JOURNALISM AND MASS COMMUNICATIONS, BS – Advertising

University Graduation Requirements     50
Core Lower Division General Education   30  
Of the 39 units required by the university, 9 units may be satisfied by coursework outline below. Courses that meet GE Areas A1, A2, A3, or B4 must be passed with a "C" or better to meet the requirement. Consult with major advisor for details.      
Upper Division General Education   9  
Of the 9 units required by he university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.      
American Institutions   6  
Coursework shown below for the 6 units required by the university are double counted within GE. Consult with major advisor for details.      
Complete one sequence from:      
Asian American Studies  6    
AAS 033A Asian Americans in the United States        M6       3
Historical and Political Process
     
AAS 033B Asian Americans in the United States        M7       3
Historical and Political Process
     
U.S. History and Government 6  6    
HIST 015A. U.S. History and Government      M6       3      
HIST 015B. U.S. History and Government      M7       3      
Can be taken as POLS 015 A/B as well      
Mexican American Studies  6    
MAS 010A. Mexican Americans and the Development       M6       3
of U.S. History and Government
     
MAS 010B. Mexican Americans and the Development       M7       3
of U.S. History and Government
     
Physical Education    2  
Graduation Writing Assessment Requirements    0  
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.      
Requirements of the Major     64
Core Courses   28  
MCOM 063. New Media 3    
MCOM 072. Mass Communication and Society D3 3    
MCOM 100W. Writing Workshop: Mass Communications Z  3    
MCOM 101. Media Law and Ethics  3    
MCOM 111. Internship  3     
ADV 091. Introduction to Advertising  3     
ADV 129. Advertising Campaign Planning and Management  3     
MCOM 199 substitutes for MCOM 111 and ADV 129 by invitation.       
Complete one sequence from:      
MCOM 070. Visual Communication for Modern Media  3      
MCOM 105. Lifestyles, Diversity and the Media  3      
 MCOM 106. Global Mass Communication   3      
 Complete one sequence from:       
 MCOM 103. History of American Media   3     
 MCOM 104. Introduction to Mass Communications Research    3     
 Approved elective in journalism, advertising, public relations or mass communications    1     
 Track Option Requirements      36  
 Choose Management or Creative Track         
 Management Option     36
Support Courses    24  
Total Units: 120