Public relations

JMC Public Relations

The Journalism and Mass Communications Department's Public Relations program is nationally recognized and the only degree program of its kind in Northern California. One of the largest PR programs in the United States, this dynamic program has been a consistent leader in preparing students for success in a wide variety of strategic communications careers.

Public Relations Program Highlights

  • The most comprehensive PR curriculum in Northern California.
  • Rated one of the 'premier' programs in the U.S. in a national survey conducted by Marquette University.
  • All majors are required to complete an internship providing an excellent foray into the field of Public Relations.
  • The School of Journalism and Mass Communications is 100 percent wired for the Internet with student-friendly Mac and PC labs.
  • Students in campaigns class plan public relations programs for actual clients, including Cisco Systems, Intel, American Cancer Society.
  • One of the few programs in the nation to have course electives in Special Events Management and the Principles of Fund-Raising.

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Degree Requirements

JOURNALISM AND MASS COMMUNICATIONS, BS – Public Relations

University Graduation Requirements     50
Core Lower Division General Education   33  
Of the 39 units required by the university, 6 units may be satisfied by coursework outline below. Courses that meet GE Areas A1, A2, A3, or B4 must be passed with a "C" or better to meet the requirement. Consult with major advisor for details.      
Upper Division General Education   9  
Of the 9 units required by he university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.      
American Institutions   6  
Coursework shown below for the 6 units required by the university are double counted within GE. Consult with major advisor for details.      
Complete one sequence from:      
Asian American Studies  6    
AAS 033A Asian Americans in the United States        M6       3
Historical and Political Process
     
AAS 033B Asian Americans in the United States        M7       3
Historical and Political Process
     
U.S. History and Government 6  6    
HIST 015A. U.S. History and Government      M6       3      
HIST 015B. U.S. History and Government      M7       3      
Can be taken as POLS 015 A/B as well      
Mexican American Studies  6    
MAS 010A. Mexican Americans and the Development       M6       3
of U.S. History and Government
     
MAS 010B. Mexican Americans and the Development       M7       3
of U.S. History and Government
     
Physical Education    2  
Graduation Writing Assessment Requirements    0  
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.      
Preparation of the Major     19
BUS2 130. Introduction to Marketing   3  
COMM 144E. Organizational Communication   4  
Academic Focus, chosen with approval of school major academic advisor   12  
Requirements of the Major    40  
MCOM 072. Mass Communication and Society D3      
MCOM 100W. Writing Workshop: Mass Communications Z     3  
MCOM 101. Media Law and Ethics     3  
MCOM 104. Introduction to Mass Communication Research     3  
MCOM 111. Internship     3  
JOUR 061. Writing for Print, Electronic and Online Media     3  
PR 099. Contemporary Public Relations     3  
PR 190. Media Writing in the Information Age     3  
PR 191. Strategic Writing for the Organization     3  
PR 192. Case Studies in Strategic Communication     3  
PR 199. Campaign Planning and Management     3  
MCOM 199 substitutes for MCOM 111 and PR 199 by invitation.      
Approved electives in journalism, advertising, public relations or mass communications    4  
Complete one course from:      
MCOM 070. Visual Communication for Modern Media     3  
 MCOM 106. Global Mass Communication    3  
University Electives      11
Total Units: 120