MCOM 210: MEDIA AND SOCIAL ISSUES (3 units). Selected readings and group discussions of significant published works dealing with mass communications: history, biography and appraisals; law and ethics of the print and broadcast media, advertising and public relations; public opinion and propaganda.
MCOM 215: NEW MEDIA VISIONARIES (3 units). Class lecture series by visiting Silicon Valley leaders on the development of new media products, including such topics as idea generation, intellectual property, funding, design, development and integrated communication strategies. Prerequisites: Admission to Graduate Program
MCOM 240: MASS COMMUNICATIONS HISTORY (3 units). Application of historical method in mass communications research; emphasis on source and bibliographical materials. Research projects in media history and development.
MCOM 250: INTERNATIONAL COMMUNICATIONS (3 units). Factors affecting the international flow of news; sociocultural–economic influences on national media systems and concepts of press freedom; comparative mass media systems; the technology of international communications and its implications in developing a world community.
MCOM 260: INTEGRATED STRATEGIC COMMUNICATIONS (3 units). Investigates the theory and practice of integrated communications to include promotion, advertising, public relations, and direct marketing and branding. It explains how to integrate these methods and develop a comprehensive integrated marketing communications plan. Prerequisites: Intro course in advertising, public relations or marketing, or instructor consent.
MCOM 270: COMMUNICATION LAW AND PUBLIC POLICY (3 units). A case history approach to the law of communications, including libel, privacy and regulation of broadcasting. Major development and landmark decisions, with emphasis on contemporary ethical and social issues such as free–press/fair trial and new technology.
MCOM 284: INTERACTIVE PROJECT MANAGEMENT (3 units). Students will work in teams to create, develop and implement hypothetical Web and mobil applications while living the role of the interactive project manager, design manager and development manager. This class focuses on the rapidly changing creative and technological vase of interactive Web and mobile application development. Prerequisite: Admission to Graduate Program.
MCOM 285: NEW MEDIA TECHNOLOGIES (3 units). An examination of new technologies and the ways they influence and converge with traditional media and other communication specialties. Social, political, and regulatory aspects of emerging technologies are discussed. Prerequisite: Admission to Graduate Program
MCOM 290: THEORY OF MASS COMMUNICATIONS (3 units). Basic theories of communications systems. Functional comparisons of various communications systems in relation to political structure. Communications theories in related disciplines of psychology, sociology, anthropology, economics and political science. Prerequisite: MCOM 210 or instructor consent.
MCOM 295: MASS COMMUNICATIONS RESEARCH (3 units). Methodologies of research in mass communications: historical, descriptive and empirical with emphasis upon statistical aspects of data processing and interpretation. Prerequisite: MCOM 210 and MCOM 290 or instructor consent.
MCOM 298: SPECIAL STUDIES IN MASS COMMUNICATIONS (1–6 units). Independent studies in specific areas of mass communications. Repeatable for credit (not in same semester). Note: 3 units for Plan B projects. Grading: C/NC
MCOM 299: MASTER'S THESIS (3–6 units). Supervised thesis in the field of mass communications. Prerequisite: Admission to candidacy for the master's degree and approval of thesis proposal. Repeatable for credit (not in same semester). Grading: C/NC
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