Advertising

JMC Advertising Program

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.

Dwight, Bentel and Hall

The communications industry changes rapidly and has become closely integrated. The School of Journalism and Mass Communications has successfully developed a progressive 21st century advertising curriculum by developing an Advertising and Public Relations agency, Dwight, Bentel and Hall, purely for students. This agency gives the competitive advantage to students who are willing to do what it takes to make it in the advertising industry.

The first of its kind on the West Coast, Dwight, Bentel and Hall is an on campus advertising and public relations agency committed to training students for the real life rigors of these uber-competitive and demanding fields.

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Degree Requirements

JOURNALISM AND MASS COMMUNICATIONS, BS – Advertising

University Graduation Requirements 50
Core Lower Division General Education 30
Of the 39 units required by the university, 9 units may be satisfied by coursework outline below. Courses that meet GE Areas A1, A2, A3, or B4 must be passed with a "C" or better to meet the requirement. Consult with major advisor for details.
Upper Division General Education 9
Of the 9 units required by he university, 0 units may be satisfied by coursework outlined below. Consult with major advisor for details.
American Institutions 6
Coursework shown below for the 6 units required by the university are double counted within GE. Consult with major advisor for details.
Complete one sequence from:
Asian American Studies  6
AAS 033A Asian Americans in the United States        M6       3
Historical and Political Process
AAS 033B Asian Americans in the United States        M7       3
Historical and Political Process
U.S. History and Government 6  6
HIST 015A. U.S. History and Government      M6       3
HIST 015B. U.S. History and Government      M7       3
Can be taken as POLS 015 A/B as well
Mexican American Studies  6
MAS 010A. Mexican Americans and the Development       M6       3
of U.S. History and Government
MAS 010B. Mexican Americans and the Development       M7       3
of U.S. History and Government
Physical Education  2
Graduation Writing Assessment Requirements  0
At SJSU, students must pass both the SJSU Writing Skills Test (WST) and a 100W course. For additional information on the WST, please see http://testing.sjsu.edu/wst. Exceptions to the GWAR may be found at http://info.sjsu.edu/gwar.html.
Requirements of the Major 64
Core Courses 28
MCOM 063. New Media 3
MCOM 072. Mass Communication and Society D3 3
MCOM 100W. Writing Workshop: Mass Communications Z  3
MCOM 101. Media Law and Ethics  3
MCOM 111. Internship  3
ADV 091. Introduction to Advertising  3
ADV 129. Advertising Campaign Planning and Management  3
MCOM 199 substitutes for MCOM 111 and ADV 129 by invitation.
Complete one sequence from:
MCOM 070. Visual Communication for Modern Media  3
MCOM 105. Lifestyles, Diversity and the Media  3
 MCOM 106. Global Mass Communication  3
 Complete one sequence from:
 MCOM 103. History of American Media   3
 MCOM 104. Introduction to Mass Communications Research   3
 Approved elective in journalism, advertising, public relations or mass communications   1
 Track Option Requirements   36
 Choose Management or Creative Track
 Management Option 36
Support Courses  24
Total Units: 120

Advising Road Map Concentration in: Advertising Creative Track Total Units to Degree: 120 Academic Year: 2015 - 2016

The following road map is an advising tool that outlines a path of courses a student can take to complete requirements for graduation. This roadmap should be used in consultation with the catalog and your department to identify additional requirements for completing the major (for example course grade minimums). Students must have 60+ units in order to take SJSU Studies courses.

Fall Semester- Year 1

 

Spring Semester- Year 1

Course or Requirement Units   Course or Requirement Units
Physical Education 1   ADV 91 ( Intro to Advertising) 3
GE Area A1 3   GE Area A2 3
GE Area B1 3   GE Area B2/3 3
GE Area C1 3   American Institutions B (US2, D2, D3) 3
American Institutions A (US1, D2) 3   PE (Physical Education) 1
      University Elective 3
         
Total Semester Units: 13   Total Semester Units: 16
             

Fall Semester- Year 2

 

Spring Semester- Year 2

Course or Requirement Units   Course or Requirement Units
ENGL 71 (GE Area C2) 3   MCOM 72 Media & Society 3
GE Area A3 3   MCOM 63 New Media 3
GE Area B4 3   Literature Elective 3
GE Area C1 or C2 3   GE Area D1 3
Art Elective 3   GE Area E 3
         
         
Total Semester Units: 15   Total Semester Units: 15
             

Fall Semester- Year 3

 

Spring Semester- Year 3

Course or Requirement Units   Course or Requirement Units
MCOM 100W (GE Area Z) 3   ADV 116, 121, 122, 123,126, 128, or 130 3
BUS2 130 Intro to Marketing 3   GE Area R, S, or V 3
MCOM 101 Media Law and Ethics 3   ADV 124 Copywriting 3
Academic Focus 3   MCOM 70, 105, or 106 3
MCOM 180 1   Academic Focus 3
University Elective 3      
         
Total Semester Units: 16   Total Semester Units: 15
             

Fall Semester- Year 4

 

Spring Semester- Year 4

Course or Requirement Units   Course or Requirement Units
ADV 125 Layout & Production 3   GE Area R, S, or V 3
MCOM 103 or 104 3   ADV 129 Campaigns 3
GE Area R, S, or V 3   Elective 3
MCOM 111 Internship 3   Academic Focus 3
Academic Focus 3   University Elective 3
         
         
Total Semester Units: 15   Total Semester Units: 15

NOTES: All advertising majors must do a 240 internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111: Internships. This may also be done during the summer or winter sessions. MCOM 180: Independent Study for one unit of credit can be taken any time. Students work directly with faculty in their major. MCOM 180i: International Experience is required of all advertising majors entering the JMC School starting in Fall 2015. This requirement can be completed during any academic session of the year.

See the JMC School website video tutorial and information on the wide variety of options for an international experience: https://sjsujmc.com/international/

Advising Road Map Concentration in: Advertising Management Track Total Units to Degree: 120

The following road map is an advising tool that outlines a path of courses a student can take to complete requirements for graduation. This roadmap should be used in consultation with the catalog and your department to identify additional requirements for completing the major (for example course grade minimums). Students must have 60+ units in order to take SJSU Studies courses.

Fall Semester- Year 1

 

Spring Semester- Year 1

Course or Requirement Units   Course or Requirement Units
Physical Education 1   ADV 91 (Intro to Advertising) 3
GE Area A1 3   GE Area A2 3
GE Area B1 3   GE Area B2/3 3
GE Area C1 3   American Institutions B (US2,D2, D3) 3
American Institutions A (US1, D2) 3   PE (Physical Education) 1
      University Elective 3
         
Total Semester Units: 13   Total Semester Units: 16
             

Fall Semester- Year 2

 

Spring Semester- Year 2

Course or Requirement Units   Course or Requirement Units
BUS 90 or STAT 95 3   MCOM 72 Media and Society 3
GE Area A3 3   MCOM 63 New Media Technologies 3
GE Area B4 3      
GE Area C1 or C2 3   GE Area D1 3
      GE Area E 3
         
         
Total Semester Units: 12   Total Semester Units: 12
             

Fall Semester- Year 3

 

Spring Semester- Year 3

Course or Requirement Units   Course or Requirement Units
MCOM 100W (GE Area Z) 3   Management Track:  
Business 130 Intro to Marketing 3   ADV 116, 121,122, 123, 124 or 125 6
ADV 126 Media Planning/Buying 3   GE Area R, S, or V 3
Academic Focus 3   MCOM 70, 105 or 106 3
MCOM 180 1   MCOM 101 Media Law and Ethics 3
University Elective 3      
         
Total Semester Units: 16   Total Semester Units: 15
             

Fall Semester- Year 4

 

Spring Semester- Year 4

Course or Requirement Units   Course or Requirement Units
ADV 128 3   GE Area R, S, or V 3
MCOM 103 or 104 3   ADV 129 Campaigns 3
GE Area R, S, or V 3   Elective 3
MCOM 111 Internship 3   University Elective 3
Academic Focus 3   Academic Focus 3
         
         
Total Semester Units: 15   Total Semester Units: 15

NOTES: All advertising majors must do a 240 internship after completing nine units of advertising classes. Approval is needed to sign up for MCOM 111: Internships. This may also be done during the summer or winter sessions. MCOM 180: Independent Study for one unit of credit can be taken any time. Students work directly with faculty in their major. MCOM 180i: International Experience is required of all advertising majors entering the JMC School starting in Fall 2015. This requirement can be completed during any academic session of the year.

See the JMC School website video tutorial and information on the wide variety of options for an international experience: https://sjsujmc.com/international/