- PR 99: CONTEMPORARY PUBLIC RELATIONS (3 units). Principles, evolution, and professional practice of modern public relations. Concepts of planning and executing effective communication strategies, including message design and distribution, for any organization.
- PR 190: MEDIA WRITING IN THE INFORMATION AGE (3 units). Writing and preparation of public relations materials for distribution to today's print, broadcast, and Internet media. Writing techniques for various media to reach specific audiences. Prerequisite: JOUR 61.
- PR191: STRATEGIC WRITING FOR THE ORGANIZATION (3 units). Writing and production of marketing communication material such as speeches, direct mail, brochures, newsletters, and Web sites, all with an emphasis on computer–aided design and graphics. Prerequisite: JOUR 61.
- PR 192: CASE STUDIES IN STRATEGIC COMMUNICATIONS (3 units). Case studies focusing on the problems and challenges faced by a variety of organizations. Practical application of creative problem solving, theory, and research about "real world" situations. Prerequisite: PR 99.
- PR 193: SPECIAL EVENT MANAGEMENT (3 units). The planning and managing of events for the purpose of accomplishing organizational objectives. Emphasis on creative thinking, logistics and practical application of strategies and tactics. A major project is the execution of an actual event. Prerequisite: PR 99 or instructor consent.
- PR 194: FUND RAISING MANAGEMENT (3 units). Strategies and tactics of managing fund development programs for non–profits and charitable organizations. The planning and execution of annual giving programs, major gifts, capital campaigns and fund–raising events. Prerequisite: PR 99 or instructor consent.
- PR 199: CAMPAIGN PLANNING AND MANAGEMENT (3 units).Creative problem solving in strategic planning and program management. Conceive, develop, and present an integrated communications plan to a "real–world" client. Prerequisites: PR 99, PR 190 or PR 191, PR 192 and MCOM 111.
REQUIRED SUPPORT COURSE FOR PUBLIC RELATIONS MAJORS
- APSC 63: NEW MEDIA (3 units). Hands on instruction in multimedia and emerging new media technologies. Print and web page design, blogging, podcasting, videocasting, RSS, and creation of multimedia presentations by combining still photos, graphics, and video with music and/or audio.