JMC School Learning Goals

In every class, faculty in the School of Journalism and Mass Communications embrace and assess student abilities to meet the following goals:

  • To contribute to the continuing professional development of a media field through faculty participation and leadership in the appropriate academic and professional societies;
  • To contribute new knowledge to the field through faculty research and faculty supervision of student research at the graduate level;
  • To advance our long-term commitment to multimedia education and research by developing partnerships with professional media and high tech companies throughout Silicon Valley, the nation and the world.
  • To raise the profile of the school in the communications industry and the global community through timely, interesting, and dynamic media productions and research produced by school faculty and students.
  • To connect undergraduate and graduate students with leading professional and academic trendsetters through school sponsorship of professionally affiliated student organizations, mentoring and consulting opportunities.

Integrated SJSU Mission and Learning Goals

In collaboration with nearby industries and communities, School of Journalism and Mass Communications faculty and staff are dedicated to achieving the university's mission as a responsive institution of the state of California. Our degree programs work to: (1) Enrich the lives of JMC School students, (2) Transmit knowledge to its students along with the necessary skills for applying it in the service of our society, and (3) Expand the base of knowledge through research and scholarship.

JMC School students should graduate with the same goals and mission of all San José State University graduates. They must have:

Specialized Knowledge

  • Depth of knowledge required for a media degree, as identified by the program learning outcomes.

Broad Integrative Knowledge

  • Mastery in each step of an investigative, creative or practical project (e.g. brainstorming, planning, formulating hypotheses or complex questions, designing, creating, completing, and communicating).
  • An understanding of the implications of results or findings from a particular work in a societal or media context (e.g. social or economic implications of a scientific finding).
  • Students graduating with a baccalaureate degree will have demonstrated an understanding of critical components of broad academic areas, the arts, humanities, social sciences, and sciences and their integration. 

Intellectual Skills

  • Fluency in the use of specific theories, tools, technology and graphical representations.
  • Skills and abilities necessary for life-long learning: critical and creative thinking, effective communication, conscientious information gathering and processing, mastery of quantitative methodologies, and the ability to engage effectively in collaborative activities.

Applied Knowledge

  • The ability to integrate theory, practice, and problem-solving to address practical issues.
  • The ability to apply their knowledge and skills to new settings or in addressing complex problems.
  • The ability to work productively as individuals and in groups.

Social and Global Responsibilities

  • The ability to act intentionally and ethically to educate a global media community so it can act to address issues, concerns or problems in an informed manner with a multicultural and historical perspective, and a clear understanding of societal and civic responsibilities.
  • Diverse and global perspectives through engagement with the multidimensional SJSU community.